{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"11 Minutes with Octane11: a B2B Marketing Mini-Podcast","title":"Episode 7: Marc Johnson (Bombora, Resonate, Experian) on Purpose, Internal Marketing and Mindshare","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/408a43a7\"></iframe>","width":"100%","height":180,"duration":696,"description":"In this episode, hosts Dan Rosenberg and Stephany Shelton talk with Mark Johnson, a three-time CMO, about the challenges and opportunities in B2B marketing. Mark shares insights on company alignment, tools like Bombora, Qualified and Grammarly, and the importance of marketing to people as humans. He also discusses the need for providing value before asking for a deal and expresses a wish for an AI-powered visualization tool.\n\n00:04 Introduction and Welcome\n01:01 Mark's Journey into Marketing\n03:42 Effective Tools and Tactics in B2B Marketing\n05:13 Common Misconceptions in B2B Marketing\n07:04 The Need for a Visualization Tool in B2B Marketing\n08:49 Recent Wins and Gratifying Moments\n10:02 Wrap-up and Key Takeaways","thumbnail_url":"https://img.transistorcdn.com/NhC1wh2AVMPV227BSTJsRDezpLDmNKrYjMH-TaVhyYw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ2NzgyLzE2OTk2/NDQ4NzYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}