{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"PPC.co","title":"How to Run a PPC Competitor Analysis That Actually Moves the Needle","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4090246b\"></iframe>","width":"100%","height":180,"duration":297,"description":"Competitor analysis is one of the most underleveraged tools in paid search — and one of the most actionable. This episode breaks down exactly how to run a PPC competitor analysis that surfaces real strategic gaps and drives smarter campaign decisions.","thumbnail_url":"https://img.transistorcdn.com/v2zq0Nlxd3Ip8oWJJitmnz6iCSZ1kV_-F-XYaWJ8Xjk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNDYx/YjcwNTE1MGJlZTJm/YWFkYThmOTE2MjZk/ZWQ0NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}