{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Arrive: Strategy for Independent C-Store Owners","title":"MARKETING YOUR BRAND (THE OWNER’S ENTERPRISE BRAND EQUITY MODEL)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/40da3b6e\"></iframe>","width":"100%","height":180,"duration":275,"description":"SHOW NOTES (ARRIVE VERSION)Episode Title: Marketing Your Brand: The Owner’s Enterprise Brand Equity Model (Episode 127) Episode Description: \"You are an owner who is suffering from 'the commodity trap'.\" In this episode of Arrive, Mike Hernandez explains why owners must shift from managing day-to-day cash flow to orchestrating an enterprise-wide brand strategy that drives total valuation through community-embedded loyalty.What You Will Learn:Enterprise-Wide Brand-Alignment: Harmonizing your portfolio's core promise while allowing for localized community-driven execution.Capital-Reallocation: Moving community marketing from an expense to an investment in enterprise growth.Valuation-Multiplier Focus: How to build a brand moat that significantly increases your exit value by becoming a recognized community institution.Enterprise Architecture: Transitioning from \"passive asset-holder\" to an active architect of brand-equity.Resources & Links:Download the Owner’s Enterprise Brand Equity Blueprint: Text the code word ARRIVE127 to 9 5 6 - 8 9 7 - 9 1 9 2.Get the Digital Interactive Version: Email the code word ARRIVE127 to admin@cstorecenter.com for a mobile-friendly blueprint.","thumbnail_url":"https://img.transistorcdn.com/uFAarIX_QLHAiERgwyWZ8KgxDVZrCM_S-E85F3VnNcg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMzM2/MzI3M2Q2YzVlZDU1/MThmYjBjZGNiOGJk/OTRiYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}