{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Brand ED Podcast","title":"008: Defining Your Core Brand Message, part 1","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/40ea858f\"></iframe>","width":"100%","height":180,"duration":1372,"description":"Since brands and businesses are run by people…\nAnd most people like to avoid challenges…\nMost brands and businesses struggle to define their core message.\n\nBy the end of part 1, you'll have answers to these 3 questions:\n1. What is ‘your Core Message’? What does that even mean?\n2. What are some differences between your Core Message and other things like a Brand Statement, Positioning Statement, Elevator Pitch?\n3. Where are the the challenges and minefields when defining your Core Message?","thumbnail_url":"https://img.transistorcdn.com/F3zs_C4sBp-e-ZzD3zGrZ1Cs-E7NAHu75ooHheZpqtc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwODI1LzE2MTk5/NjU4NTYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}