{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators","title":"Philip VanDusen - 10 Ways To Increase Brand Awareness","html":"","width":"100%","height":180,"duration":806,"description":"The very first step in building a brand is letting the world know that you exist, that is, establishing brand awareness. Ultimately, products and services that achieve and maintain a high level of brand awareness are likely to generate more sales. Why?\n \nThat’s because when consumers are confronted with a variety of choices, they are simply more likely to buy a product they recognize than an unfamiliar one. \n \nIn this episode I introduce 10 ways that you can build that kind of familiarity with your brand including brand design, content marketing, brand partnerships, events and others.\n \nBrand awareness is important because it tells you:\n•    How effective your brand design is: Your logo, colors, fonts etc. Are they distinct, consistent and recognizable?\n•    How effective your marketing is: Are you cutting through the noise?\n•    How the marketplace is receiving you: Are you building enough trust for people to want to remember you?\n•    Whether you are effectively differentiating your brand from your competition’s brand: Is there any confusion about who you are in comparison to others in the market?\n \nThe 10 brand awareness builders I discuss are:\n1. Improve your discoverability\n2. Develop a memorable brand identity\n3. Guest posting\n4. Referral or affiliate programs\n5. Publish content\n6. Brand partnerships\n7. Paid advertising\n8. Produce interactive content\n9. Use hashtags and mentions on social posts\n10. Host events\n____________________________\n \nThanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!\n \n \nWEBSITE:\nhttp://www.philipvandusen.com  \n \nTHE BRAND•MUSE NEWSLETTER:  \nhttp://www.philipvandusen.com/muse  \n \nTHE BRAND DESIGN MASTERS FACEBOOK GROUP:  \nhttps://www.facebook.com/groups/branddesignmasters/ \n \nYOUTUBE CHANNEL:\nhttp://www.youtube.com/c/PhilipVanDusen  \n \nTWITTER:...","thumbnail_url":"https://img.transistorcdn.com/y0HscpPZ-YMirV8OIyHBE0TIMNWr48z3ohMEERh_Qz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzY0NDIvMTcwNzcz/MzkwNC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}