{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Muthership Creator Strategy","title":"#128 - Social Media Newbies","html":"","width":"100%","height":180,"duration":2150,"description":"This week @themuthership provides a social media overview that gives you the basics with insider tips on how to maximize your presence on social media as a brand or business that has a team. Clarify Your GoalsDetermine your goal on social media, promoting your business, showcasing expertise, being visible, or navigating social media credibility. A sales-driven approach can result in a \"non-social vibe\" for your content, leading to content that feels salesy rather than engaging. Focus on blending your goals with showing up in an authentic way.Try Engaging Content TypesCompanies often use static posts (e.g., photos or carousels), as that is easier to create in advance and approve, but need to shift toward more dynamic, engaging content if you want to succeed.Find Your SuperstarsDecide who in your organization will be the face of the content—considering different personalities and comfort levels with appearing on camera. Consider roles within the company, like content creators, on-camera personalities, and support roles for behind-the-scenes footage.Be mindful of proprietary content—some projects may not be shareable due to contracts or confidentiality. Take care when revealing behind-the-scenes footage to avoid potential issues with clients or brands.Learn from Your MistakesTune into the podcast to hear a personal story from Helen about a time when she shared content that wasn’t supposed to be seen. Remember that for the most part social media is NOT an emergency and mistakes can be fixed.Types of Content to CreateTeam Interviews: Ask team members to explain their roles, which can be fun and informative (e.g., explaining what a copywriter, art director, or sound engineer does).Behind-the-Scenes Content: Show behind the scenes of your work (e.g., packing lobsters, making belts) to make your business more relatable and engaging to those outside your industry.Vlogs: Share your day-to-day experiences in your work environment, such as a film set or other production...","thumbnail_url":"https://img.transistorcdn.com/IGEiNPcP4VjJINooS42OJ5Bk86KeNJkwGPiAN5TKPTs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kOWJk/NTZlOTdjZWY3ZDkx/ZGE0NzFiMGUwMDdm/ZmU5NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}