{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Beef Edge","title":"Behind the Scenes with Noel McSweeney: Preparing Championship Cattle for the Tullamore Show","html":"","width":"100%","height":180,"duration":1153,"description":"Cork beef farmer, Noel McSweeney, and his Teagasc advisor, David Hallissey, explain how they prepare for this year's Tullamore Show on this week’s Beef Edge podcast.\nNoel runs a progressive beef enterprise where he combines commercial cattle production with an embryo transfer breeding programme to produce top-quality show and fatstock cattle. \nHe discusses his journey as a young farmer, the evolution of the farm and how he has developed a successful breeding programme while balancing an off-farm career.\nWith the Tullamore Show just days away, Noel takes us behind the scenes to explain the planning, preparation and attention to detail that goes into getting cattle ready for one of Ireland's premier agricultural events. \nHe also shares the key lessons he has learned from showing cattle and offers practical advice for anyone thinking about getting involved.\nDavid Hallissey discusses the increasing interest in commercial show cattle, the importance of breeding for both performance and profitability, and the key areas Noel is focusing on to further develop the farm.\nFor more episodes from the Beef Edge podcast, visit the show page at:https://www.teagasc.ie/thebeefedge Produced on behalf of Teagasc by LastCastMedia.com ","thumbnail_url":"https://img.transistorcdn.com/sOijP5GJfyC4Db55cdiuLC4kRsO9WtUllrT_cRU3JSQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzEwOTA0LzE1OTAw/NzI0MzAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}