{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Our B2B SaaS Journey","title":"76: Upgrading HubSpot before our biggest launch yet","html":"","width":"100%","height":180,"duration":2907,"description":"In this episode, Mitchell and Gavin race towards the first World Police Games app handover, onboard two new clients, upgrade HubSpot for future growth, and debate gated content, paid advertising, encrypted chat, translations, and the next phase of SixSides.\nChapters\nIn this episode, we cover:Onboarding two new SixSides clients while preparing for a major product launchHow referrals between event organisers are creating new sales opportunitiesTurning event attendees into future community builders and qualified leadsWhether SixSides should host its own community instead of relying on platforms like SkoolUsing white glove onboarding to improve the experience for new community organisersUpgrading HubSpot to manage a growing sales pipeline and thousands of new usersUsing Claude and MCP integrations to configure CRM workflowsThe opportunity to support organisations with communities of up to 70,000 volunteersWhy gated white papers and downloadable resources may be losing their valueMaking content publicly available for AEO, AI discovery and organic searchWaiting for a proven customer acquisition pipeline before spending money on advertisingMeasuring return on ad spend in a bootstrapped SaaS businessRedesigning the SixSides website ahead of the World Police Games app releaseCreating onboarding emails, product guides and launch communications for 5,000 usersSeparating official announcements from general community posts in the SixSides news feedDesigning private messaging, group chats and announcement channelsThe challenges of end-to-end encryption in community messaging productsTranslating user-generated content without compromising user privacyExploring on-device AI for private translations and live speech-to-textManaging founder stress, fitness routines and the decision to take a break from alcoholGot questions or topics you want us to cover? Email us at journey@sixsides.co\nIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite...","thumbnail_url":"https://img.transistorcdn.com/1cLZVTlGmlsF4j4buu4eQfWaeAqCidymYR0UPJ1yzoE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMzkx/MmExZjgxZmFjY2E4/YjU4MmRkMDY2ZGVj/Yjk0My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}