{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Our B2B SaaS Journey","title":"76: Upgrading HubSpot before our biggest launch yet","html":"","width":"100%","height":180,"duration":2907,"description":"In this episode, Mitchell and Gavin race towards the first World Police Games app handover, onboard two new clients, upgrade HubSpot for future growth, and debate gated content, paid advertising, encrypted chat, translations, and the next phase of SixSides.\n\nChapters\nIn this episode, we cover:\nOnboarding two new SixSides clients while preparing for a major product launch\nHow referrals between event organisers are creating new sales opportunities\nTurning event attendees into future community builders and qualified leads\nWhether SixSides should host its own community instead of relying on platforms like Skool\nUsing white glove onboarding to improve the experience for new community organisers\nUpgrading HubSpot to manage a growing sales pipeline and thousands of new users\nUsing Claude and MCP integrations to configure CRM workflows\nThe opportunity to support organisations with communities of up to 70,000 volunteers\nWhy gated white papers and downloadable resources may be losing their value\nMaking content publicly available for AEO, AI discovery and organic search\nWaiting for a proven customer acquisition pipeline before spending money on advertising\nMeasuring return on ad spend in a bootstrapped SaaS business\nRedesigning the SixSides website ahead of the World Police Games app release\nCreating onboarding emails, product guides and launch communications for 5,000 users\nSeparating official announcements from general community posts in the SixSides news feed\nDesigning private messaging, group chats and announcement channels\nThe challenges of end-to-end encryption in community messaging products\nTranslating user-generated content without compromising user privacy\nExploring on-device AI for private translations and live speech-to-text\nManaging founder stress, fitness routines and the decision to take a break from alcohol\nGot questions or topics you want us to cover? Email us at journey@sixsides.co\n\nIf you enjoyed this episode, please leave us a 5-star rating and a review...","thumbnail_url":"https://img.transistorcdn.com/1cLZVTlGmlsF4j4buu4eQfWaeAqCidymYR0UPJ1yzoE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMzkx/MmExZjgxZmFjY2E4/YjU4MmRkMDY2ZGVj/Yjk0My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}