{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Margin Makers","title":"You’re Not Early. You’re Already Late ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/411d4fa2\"></iframe>","width":"100%","height":180,"duration":1552,"description":"By the time most sales teams engage, the real decisions have already been made—or influenced by someone else. This episode explores how strategic access, timing, and insight separate margin-making organizations from the ones chasing RFPs and discounts. \nThis episode tackles: Why early access isn’t a nice-to-have, it’s a margin advantage The illusion of being “in the mix” vs. shaping the problem upstream How information asymmetry defines deal quality What it actually takes to earn a seat in the earliest phases of a customer's decision process The margin cost of showing up reactive ","thumbnail_url":"https://img.transistorcdn.com/4PpXT_UGS4ex1e_d1PnyL54s3v1UlM8c81-E9eB-e7U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iODUz/NjM5MDc2MjZjYTU1/OTc3M2Y1MjJiMWU3/OTU5YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}