{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Trillion Dollar Ads","title":"Extending Retail Media to 360 degree marketing : Zalora in Asia","html":"","width":"100%","height":180,"duration":1774,"description":"How did a marketing leader turn fashion into a retail media powerhouse? Join me as I chat with Alin Dobrea, who shares his journey from starting in London’s ad agencies to leading Zalora’s marketing services in Southeast Asia. Alin talks about building a business from scratch, navigating the fast-growing world of retail media, and offering brands a full 360° marketing solution. If you're curious about what it takes to succeed in this dynamic space, this conversation is one you won't want to miss!\nIN THIS EPISODE\n(00:00) How did Alin Dobrea’s journey in retail media begin?\n(01:30) The secret behind Asia Pacific’s growing retail media trend\n(03:00) What makes Southeast Asian customers so unique?\n(04:00) How does Zalora’s 360° approach set them apart from competitors?\n(06:00) The power of blending influencer marketing with retail media\n(09:00) Surprising partnerships: What do energy drinks and fashion have in common?\n(12:30) The tough choices behind balancing customer experience with advertising\n(16:00) A game-changing moment that convinced brands to embrace retail media\n(20:00) Why 360° marketing is the future of retail media\n(26:30) The next big thing in retail media: Will offline and online collide?\n\nHost: Jayesh Easwaramony\nAPAC Digital Advertising & Martech Specialist | Founder, Spectra Global\nJayesh is a leading expert in APAC’s digital advertising and martech landscape and founder of Spectra Global, a consulting firm that helps media, telcos, and retailers accelerate adtech transformation and monetize data through cost-efficient platforms, growth marketing automation, and personalised CX strategies. Previously, he scaled InMobi across APAC, positioning it as a bold alternative to Big Tech by securing deals with top advertisers, agencies, and publishers, while executing over $400M in ad campaigns. He also led the award-winning Capstone team, which won over 60 awards for pioneering advancements in AR, chatbot, and location-based ads, blending data and...","thumbnail_url":"https://img.transistorcdn.com/CFzI2Ek76VR8uLgfQ-wbluld0uKWxXuNOjFnocwe9Y8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84MzIw/OTllNTYwMmNiZDQ3/YWRmZjNmNjNjNGZj/YTA5Mi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}