{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Revenue Vault: Inside the minds of sales leaders who build unstoppable revenue engines.","title":"An 8-Figure Sales VP Told Me Why Your Team Keeps Missing Quota","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4149e3ff\"></iframe>","width":"100%","height":180,"duration":3080,"description":"In this episode of The Revenue Vault, Marcus Chan interviews Rich Patterson, VP of Sales at Masonhub, on how he built a buyer psychology framework that helps reps identify exactly how each prospect makes decisions and close more deals without getting ghosted. Rich breaks down his 5 Buyer Codes system, why most onboarding setups guarantee rep failure, and the hiring and retention lessons from 20 years leading sales teams across direct, SaaS, and logistics.Meet Rich Patterson here: ⁠https://www.linkedin.com/in/richhitsgoals⁠⁠http://www.buyercoding.com/⁠Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work.Hosted by Marcus Chan, Wall Street Journal best-selling author and CEO of Venli Consulting, who led a $195M/year sales org with 110+ emps, and was promoted 12 times in 8 years, this show is tactical, direct, and built for operators.If you’re serious about driving results, this is your playbook.👉🏼 Want to uncover your biggest hidden revenue leaks? ⁠Get our free diagnostic kit here.⁠👉🏼 Want to double revenue without increasing your headcount? ⁠Click here.⁠Follow Marcus Chan’s Socials:⁠LinkedIn⁠ | ⁠YouTube⁠ | ⁠Instagram⁠ | ⁠TikTok⁠ | ⁠Venli⁠","thumbnail_url":"https://img.transistorcdn.com/qw0ewSihxRMwAioBBv8vD3javNEZ_nSd64y14IL0q3s/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMmJm/NjkzMWRmMWYyMTk5/OTEzMDg1MGI3ODBh/YzMxNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}