{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"Nik Sharma’s Playbook For Launching A DTC Brand","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/414e0d04\"></iframe>","width":"100%","height":180,"duration":2546,"description":"Nik Sharma is known as 'the DTC guy.' He's worked with some incredible names in the industry – Haus, Brightland and Cha Cha Matcha, to name a few. And he's only 23. But the fist thing he always advises new brands do? Test the waters before launch. Here's his playbook for launching ultra-successful brands. Pssst...you could use it for new product launches too. ","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}