{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"If I Took Over Your Floral Business Tomorrow","html":"","width":"100%","height":180,"duration":1658,"description":"What if somebody came in and took over your floral business tomorrow?  Jeni walks through exactly what she'd audit first if she took over a florist's business — from revenue and expenses to inquiries, conversion rates, and average booking value. She breaks down why profitability, not just revenue, is the real health metric of a floral business, why bigger weddings often beat more weddings, and why the biggest bottleneck in a business is often the owner herself. She closes with a look at what members get inside the Floral CEO Mastermind.\nEpisode Time Stamps:\n0:00 – Intro: if I took over your floral business tomorrow\n0:35 – Step 1: Opening the books — revenue, expenses, and profitability\n3:14 – Why Profit First matters from day one (Mike Michalowicz)\n5:19 – Step 2: Auditing your inquiries and lead sources\n7:33 – Tracking closing ratios by lead source\n9:58 – Step 3: Mapping your sales process and conversion rate\n11:46 – Step 4: Average booking value — why bigger weddings beat more weddings\n14:22 – Step 5: Capacity — are you already maxed out?\n17:03 – Step 6: Marketing consistency and visibility\n18:42 – Step 7: The owner as the bottleneck — mindset, boundaries, and alignment\n23:20 – Inside the Floral CEO Mastermind: what members get and how to join\nEpisode Highlights:\nThe first three numbers she'd check: revenue, expenses, and profitability — and why revenue alone doesn't tell the full story\nWhy she recommends the Profit First method (Mike Michalowicz) as a foundation for florists from day one\nAuditing lead sources and closing ratios by channel (referrals, Instagram, Zola, Google) to find where marketing effort is actually paying off\nMapping the full sales process — inquiry to consultation to proposal — to find where conversions are being lost\nWhy she'd rather book three big weddings than thirty small ones, and how to raise average booking value through proposal tweaks and upsells\nChecking capacity before chasing growth — the trap of spending energy on small orders...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}