{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Send & Grow by SparkLoop","title":"Does your newsletter need a puzzle strategy? With Mary Tobler of Morning Brew","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/41530562\"></iframe>","width":"100%","height":180,"duration":2077,"description":"Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mary Tobler, the brains behind the fun puzzles and games you find in the Morning Brew newsletter.\n\nPublishers and newsletter operators alike are waking up to the value of having a “games” strategy and — like with most things newsletters — Morning Brew have been leading the way.\n\nIn today's episode, we discuss:\nhow games and puzzles fit into the newsletter format\nwhy publishers are starting to prioritise games and puzzles in their newsletters\n(why) should you add games to your newsletter? And how to get started\nYou can find Mary on Twitter, and Louis is at @louisnicholls_ .","thumbnail_url":"https://img.transistorcdn.com/X6Jol7Kb3RBvpOzZ9ydgCbaoOCbOLB2smnpqf6utYKs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iODA3/OGNkZWVjZmJmOGY0/MTY5ZGZmMjYyYmFm/OWZmNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}