{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Tech Brief By HackerNoon","title":"The Silicon Valley Fallacy: What You Need to Know","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4174f3b1\"></iframe>","width":"100%","height":180,"duration":433,"description":"\n        This story was originally published on HackerNoon at: https://hackernoon.com/the-silicon-valley-fallacy-what-you-need-to-know.\nThe myth that a great product sells itself is a costly delusion. Undervaluing sales and marketing is how good products fail.\nCheck more stories related to business at: https://hackernoon.com/c/business.\n            You can also check exclusive content about #sales-and-marketing, #founder-advice, #gtm, #silicon-valley-fallacy, #sales-strategy, #leadership, #management-and-leadership, #team-management,  and more.\nThis story was written by: @mtrifiro. Learn more about this writer by checking @mtrifiro's about page,\n            and for more stories, please visit hackernoon.com.\nTechnical founders often believe a great product will sell itself, but this is a dangerous fallacy. They undervalue sales and marketing, which are crucial for success. The \"product\" should be seen as the entire customer journey, and the sales/marketing team should be integrated with engineering from the start, not hired as an afterthought. Companies that build strong sales and marketing muscles are the ones that last.","thumbnail_url":"https://img.transistorcdn.com/Jt7ZjSFsWPyXT1J4MukXq9taSSUnP-1Sp6kI7vdNfek/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxMjY1LzE2ODM1/ODI2MTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}