{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Product Thinking","title":"Understanding Product Packaging: The Key Components of Pricing and Packaging","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/418510a3\"></iframe>","width":"100%","height":180,"duration":747,"description":"Understanding packaging holistically is a key step in the pricing process. And something that should be revisited regularly. Our world isn’t static. Your market isn’t static. And your product (hopefully) isn’t static. So you need to constantly be thinking about the overall product packaging and pricing to ensure you’re correctly “dividing the value you’re delivering” between you and your customer.","thumbnail_url":"https://img.transistorcdn.com/PPRHUEcdk0x_YMl6w_f-fT_5s4vBMVfNUSkR7n1am58/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE4NDM5LzE2MTI4/OTY1NjUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}