{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Billion Dollar Backstory","title":"165: What Asset Managers Can Learn From the Greatest Sales Deck Ever | Story Snacks Series","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/419819d4\"></iframe>","width":"100%","height":180,"duration":374,"description":"Ten years ago, Andy Raskin wrote a piece called \"The Greatest Sales Deck I've Ever Seen.\"\nAnd Stacy Havener is still thinking about it.\nNot because you need to build a SaaS deck, but because the structure underneath it works on allocators too.\nToo many pitch decks start with some version of: \"Let me tell you all about us.\"\n\nYou go into a long spiel about your fund’s process and performance. Meanwhile, the allocator is sitting there with a very reasonable question: \"Okay... why should I care?\"\n\nThat's the gap Stacy digs into in this Story Snack.\nListen in to learn:\nWhat a decade-old SaaS sales deck can teach fund managers about raising capital\nWhy allocators move faster to avoid pain than to chase upside\nHow to frame old way vs. new way without accidentally insulting the allocator\nWhy \"better\" might not be the word you want, and what to say instead\nThis is Story Snacks, a bite-sized, jam-packed series for fund managers who are ready to master strategic storytelling in under 20 minutes a week.","thumbnail_url":"https://img.transistorcdn.com/z9RAdVMC_2erwGlBaZ1mf_Cgqx2tOs7G1Mv66ERFbs0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MjZh/NTczYzBjMGYwOTdm/NTZkZGZhNDhkODZm/N2Q0MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}