{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Building a Marketing Team for Growth with Ferdinand Goetzen","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/419a3ab9\"></iframe>","width":"100%","height":180,"duration":3000,"description":"How to build a marketing team for growth, the non-sleazy way?\nToday we tackle how to jumpstart your marketing team with growth expert Ferdinand Goetzen.\nHe's a speaker, blogger, and the Head of Growth at Recruitee, a SaaS company for recruitment software.\nI invited Ferdinand to the show to chat about how to build a phenomenal marketing team. He joined us to discuss the role of growth in marketing teams and where you can go to find the ideal people for the position.\nTopics covered:\nWhy most well-known growth hacks won't work for your business\nWhat the biggest sin in marketing is today and how to avoid this mistake\nThe easiest method to use for providing more value to your customer\nWhat first step to take when building your marketing team\nWhy you must hire a good storyteller (and why humans will always love stories)\nThe surprising reason you should interview potential content marketers on the phone\nWho your second hire should be on your marketing team\nWhy we shouldn't focus on marketing data and analytics from the start\nHow to align a team with specialized skillsets together\nThe real explanation for why growth hacking has a bad reputation\n\nResources mentioned:\nRecruitee\nGrowth Tribe Academy\nTech Crunch\nTrello\nAsana\nStorytelling Made Easy: Persuade and Transform Your Audiences, Buyers, and Clients — Simply, Quickly, and Profitably by Michael Hauge\nBrian Balfour\nAndrew Chen\nZest.io\nMomentum\nLean Analytics by Alistair Croll\nPurple Cow by Seth Godin\nEpisode 31:Yam Regev on Everyone Hates Marketers\nEpisode 39: Nichole Elizabeth DeMeré on Everyone Hates Marketers\nBlog.FerdinandGoetzen.com\nLinkedIn: Ferdinand Goetzen\nMarketing vs. Communications: The Surprising Difference\nHard to be Noticed? Simplify Your Marketing to Win Customers","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}