{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Plumbing & HVAC Hustle Podcast","title":"Best Marketing KPI's for HVAC + Plumbing Businesses","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/41c7c327\"></iframe>","width":"100%","height":180,"duration":1894,"description":"If you’ve ever wondered whether your marketing is actually making you money, this episode is a must-watch. Tim Brown sits down with Kevin La Sage from Searchlight Digital to discuss third-party marketing validation, essential KPIs for home service businesses, and how Searchlight's AI is changing the game.Kevin shares powerful benchmarks from 900+ contractor accounts and reveals how his background in automotive analytics and his plumber dad’s skepticism led to a revolutionary ROI dashboard.From booking rates to revenue per campaign, this episode helps you simplify your marketing metrics, cut wasted spend, and double down on what’s working. Whether you're a contractor or a marketing agency, this is the data clarity you’ve been craving.","thumbnail_url":"https://img.transistorcdn.com/nWdFrDEJ0nnm4bomrSlnlhLsvIvR7Ug7RJYmt0Ox7zw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxMTY0LzE2OTc5/NDI2MTQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}