{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"Co-founder of Wild Deo Freddy Ward on Success","html":"","width":"100%","height":180,"duration":343,"description":"What kind of career helps to make a great future entrepreneur? In this week's Golden Nugget, you can hear all about the career trajectory of Freddy Ward, co-founder of Wild Deo, before he took the leap into 'founderdom'.\nWith it's recent sale to Unilver for a reported £235M, Freddy and Charlie Bowes-Lyons certainly had what it took to build a business that scaled to £60M pre-sale.\nThanks again to MKJ Ignite for bringing us BGH SHORTS: The People Series!\nOver the past few years, I’ve become increasingly frustrated at just how HARD it is for founders to find the right people for their business.\nThere are fewer applicants than there used to be for roles in sales and marketing in CPG businesses\nIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.\nAnd the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.\nIt struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they’ve learned when it all goes wrong.\nSo the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights. \n \nAnd as a result....BGH SHORTS: The People Series was born!\nShort 5 min episodes. \nGolden nuggets. \nActionable insights \nEvery 2 weeks, we’ll drop a new 5-minute clip - so don't forget to HIT FOLLOW!\nBecause your business is only as strong as your team.\nIt really shouldn’t be this hard — but it is.\nSo let’s make it a little easier!\n If you're wondering whether or not you need help with your recruitment, or would like to ask for some...","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}