{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Humans of Martech","title":"75: Mike Rizzo: Building resilient Marketing Ops through community","html":"","width":"100%","height":180,"duration":2802,"description":"What’s up everyone, today we have the pleasure of chatting with Mike Rizzo, you’ll be hard pressed to find someone who’s done as much for the marketing Ops community.\nHe got his start in marketing at California-based tech startups and eventually worked in b2b SaaS where he got his hands dirty in several martech tools\nIn 2017, he founded MO Pros, a Slack channel dedicated to connecting with Marketing Operations Professionals\nMike also took a short turn in the agency world where he was Director of Marketing Strategy for Client Accounts at Human, Orange County’s full-service Inbound Marketing Agency \nHe then returned in-house and boomeranged back to one of his earliest startups to lead Community and Loyalty programs\nHe’s also the co-host of Ops Cast by MO Pros, a podcast for Marketing Ops Pros by Marketing Ops Pros\nLast year, Mike double down on the community he started and launched MarketingOps.com taking a community-led approach to building career resources that are purpose-built for MO Pros\nToday, his community counts more than 4,000 martech professionals and is one of the few communities I frequent on a daily basis\n\nMike, excited to have you on, not sure why it’s taken this long to chat with you.\nMO Pros\nRecently you shared that you don’t take any payroll from MarketingOps(.)com despite all the costs and time you pour into this venture. I was kind of shocked by this honestly. This isn’t just a podcast that you’re spending a few hours on every week. I imagine quite a bit more work and a lot more tech. \nCan you shine a light on everything that is MO Pros these days and is the revenue you are generating from it just re-invested into the community and paying your costs? What’s stopping you from going all-in on this project?\n\"No Bullsh*t Demo\" program\nI think one of the things that sets your community apart from both a user but also a sponsor/brand perspective is your \"No Bullsh*t Demo\" program. I’ve sat in on a few of these and for martech companies selling to...","thumbnail_url":"https://img.transistorcdn.com/4eBcAi2MlxuVPdaWgcnwbeXVYH5naGhZe-qIuSYOdjU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZGE5/NTRiZjYwMDI0NWM5/MmE4MDQ1NWJlODA3/MjUxYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}