{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Making the Museum","title":"How to Build a Museum, with David Greenbaum, FAIA","html":"","width":"100%","height":180,"duration":3420,"description":"What if there were just five important things to remember when you build a museum?\n  \nWhat if the most important one of them all — had nothing to do with architecture? Which costs more in the end: building the museum, or operating the building? (The answer might surprise you.) Is it better to be bold, or to be subtle? What’s the difference between how design teams experience a museum project — and how visitors experience it in the end?\n \nJonathan Alger (Managing Partner, C&G Partners) is joined by David Greenbaum, FAIA (museum architect, Gensler) to discuss How to Build a Museum. Hint: it all boils down to five things you’ll want to remember.\n \nAlong the way: designing a 200-year building, historic re-enactors, cap-ex versus op-ex, and the “elephant-dog-gerbil principle”.\n \nTalking Points:\n \n1. The Importance of “Esprit de Corps” —\n(Team spirit.) It starts with the client’s clear vision, ambition, high expectations and drive. Informal relationships outside the org chart make cross-disciplinary collaboration easier. Team spirit is vital because there will be many challenges down the road.    \n \n2. Consider the Full Life Cycle —\nMission, Vision, Design, Construction, Operations. Museums do fail. Look at projects holistically. Museum buildings are a substantial investment, but the capital costs will be outstripped by operational costs in short order.\n \n3. Celebrate the Uniqueness — \nBe bold or be subtle. But be memorable. Each museum project offers an opportunity to help distinguish itself in the community it serves. Make visitors feel something.  \n \n4. There is One Visitor Experience —\nArt, architecture, and interpretation need to be integrated. It all adds up to form one experience. Close collaboration is key along with the client and design teams.\n \n5. Build to Last —\nDesign with flexibility in mind.  Change is inevitable and sometimes unpredictable. Provide a robust infrastructure for technology.  Use long lasting materials and building systems.\n \nGuest Bio:\n ...","thumbnail_url":"https://img.transistorcdn.com/ooMbrPDmGLsE_qMwfGl5DFclFB99_k3beUa6dc2Z8Yw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM5MzAzLzE2ODA1/NjI4NTktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}