{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | Cadbury pairs crystal clutch with comedy | Molson Coors ditches its TV-era workflow | Manischewitz is betting that a dating","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/41e12b68\"></iframe>","width":"100%","height":180,"duration":382,"description":"The FMCG Marketing Daily — September 14, 2026\n\nIn this episode:\n• Mondelez is making a serious push to grow Cadbury's footprint in the US market by pairing a limited-edition fashion accessory with original comedy content — a rare dual-channel activation for the brand.\n• Molson Coors has completely restructured its internal content workflow to match creator timelines — and the results are a 4x engagement uplift, offering a direct blueprint for legacy FMCG brands stuck in broadcast-era production cycles.\n• A 138-year-old heritage food brand is using a branded dating show as its primary vehicle to recruit Gen Z consumers — a challenger-style play that raises the bar for how legacy FMCG brands can engineer cultural relevance.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}