{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"B2B SaaS Growth On A Unit Economic Level","html":"","width":"100%","height":180,"duration":261,"description":"If you really want to bootstrap your way to success then you're going to have to understand unit economics.  \nLet's talk about measuring growth for B2B SaaS and the various traps to avoid.\nFree product-market fit email course - https://nxtstep.io/fit/\nEpisode Transcript\n Hey folks, Sean here, and today what I want to talk to you about is growth for B2B SaaS companies and how to measure it. Now, I'm sure you're familiar ish with the concept of measuring growth at a B2B SaaS company.  relative to your LTV and your CAC or your lifetime value, your customer and your customer acquisition cost.\nIf you take your LTV and you divide it by your CAC, you should get a number around three, or at least greater than three, but not too much greater because that can spell trouble, and if it's significantly under three, you have a problem as well. Now, that is a fundamental concept for B2B SaaS companies to understand because it's valuable, however, Something I think is arguably more important is really having a fundamental understanding of unit economics in general, because it's easy to get obsessed with measuring quantitative things when you're trying to run a successful B2B SaaS company, and I don't want you to fall into that trap.\nUnit economics, on the other hand, speaks more to solid fundamental business principles because at the end of the day, my opinion, what you're trying to do is run a profitable business, and that doesn't get talked about enough when it comes to building and growing a healthy B2B SaaS company.  I think I know why, but I want to try to do whatever I can to try to change that because there are a lot of successful B2B SaaS companies out there that don't get a ton of credit or press not talked about as much because they're not in the so-called kind of VC or investment ecosystem, because they haven't really needed to do that.\nSo I'm sure you're familiar with bootstrapping, which is really where you're funding your own growth. I'm a huge fan of this concept,...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}