{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Authority Builder Podcast","title":"Shane Barker | Real Influencer Marketing That Works in 2019","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/41ef4a97\"></iframe>","width":"100%","height":180,"duration":2912,"description":"When you hear “influencer marketing,” you might picture some photoshopped celebrity on Instagram, flaunting a new lip gloss on a tropical beach to a fawning teenage audience. But that’s just a cliche, says Shane Barker. This specialized type of marketing actually works in hundreds of niches with hundreds of different types of audiences. But it’s not just a matter of giving an influencer a product to show off – that boat sailed away years ago. Real influencer marketing, in which you can see return on investment, requires a strategy. And it’s not just for big brands, says Shane. Small businesses can get in on the action. ","thumbnail_url":"https://img.transistorcdn.com/Vw01Nuy_zF1B3-G0YuN_-cBb2nCur21M9CRKn2yiniY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzU4MS8xNjc5MzE1/NTAyLWFydHdvcmsu/anBn.webp","thumbnail_width":300,"thumbnail_height":300}