{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.","title":"159: Crafting a Marketing Plan to Hit Revenue Goals (w/ Sam Kuehnle, Loxo)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/421dd674\"></iframe>","width":"100%","height":180,"duration":3026,"description":"Learn how to craft a marketing plan that aligns with your company’s revenue goal, and helps ensure you hit your marketing targets. We’ll cover everything from working with sales and other teams to identifying the “levers” you need to pull to have the best chance of hitting your target.Read the summaryFollow SamVisit Loxo","thumbnail_url":"https://img.transistorcdn.com/DSXc07cHXL1qClbzFwNYEREu6N50F3KpSc4M8N2guJw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNTcw/ZTA2NTQ5NzY1Y2Q5/MjlmY2M0MWQzM2U0/ZWFiOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}