{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Luxe Leap","title":"S01E51 Building a Thriving Brand with Storytelling, Visibility & Heart | Hope Mikal | The Luxe Leap","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/42270eaf\"></iframe>","width":"100%","height":180,"duration":1607,"description":"What if your marketing didn’t just sell but actually felt like you? ✨In this episode of The Luxe Leap, host Reland Logan sits down with Hope Mikal, CEO & Founder of Unicorn Marketing Co, to talk about storytelling-driven marketing, building a values-led brand, and what it really takes to grow a business with heart.With 14+ years of experience in marketing, content strategy, and community building, including work with global brands like TED Talks, Hope shares how she transitioned from corporate burnout during 2020 to building a thriving branding agency in North Vancouver.Together, Reland and Hope dive into:* Founder-led storytelling and why your brand voice matters more than ever* The fear of visibility and how to overcome being seen online* Marketing strategy vs. marketing execution and why you need both* Building systems, SOPs, and sustainable campaigns* The shift toward high-quality video content and long-form storytelling* Entrepreneurship with chronic illness including navigating endometriosis* Creating joy and alignment in businessIf you're a creative entrepreneur, women-led founder, or purpose-driven business owner looking to build a brand that performs and feels authentic, this conversation is for you.About Hope MikalHope is also the host of the Magic Hour podcast, where thoughtful marketing meets real conversations about building a meaningful business. Through brand strategy, website design, and soulful campaigns, she helps women-led businesses and nonprofits grow with intention.Connect with Hope:Website: [https://unicornmarketingco.ca](https://unicornmarketingco.ca)Instagram: @hellounicornmarketingLinkedIn: [https://www.linkedin.com/in/hope-mikal/](https://www.linkedin.com/in/hope-mikal/)Ready to elevate your brand?Book your Brand Breakthrough Audit with Reland at:[https://greydigitalmktg.co/brandmuta-review](https://greydigitalmktg.co/brandmuta-review)Because vanilla opinions don’t pop bottles. 🥂#TheLuxeLeap #BrandStrategy #WomenEntrepreneurs...","thumbnail_url":"https://img.transistorcdn.com/E7ITOeHCki3-fkWr7go6Y9fBnzj0XmggAawTMtTy5j4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OWFi/MTFjZDFlNzdhZDBl/MmMwZjNlOGFlYWNj/ZTFmNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}