{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"5THWAVE - The Business of Coffee and Hospitality","title":"Growing an icon - a conversation with Tim Wendelboe","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/42291f42\"></iframe>","width":"100%","height":180,"duration":2459,"description":"Jeffrey Young speaks with Tim Wendelboe, founder of the Oslo-based roaster that exemplifies the Nordic specialty coffee movement. In this conversation Tim discusses the business principles he used to build the iconic roastery and explores the challenges coffee growers face in building financially sustainable businesses. ","thumbnail_url":"https://img.transistorcdn.com/FjYhzI1xSZIomOc6FzoVFg1aQeW6NwQqfF-w3jR76-A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE0NjY2LzE2NzU0/MjM1MjgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}