{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Design Economics Podcast with Vinny Tafuro","title":"Holly McCann: Growing Local; Blue Ridge Blueprint for a Local Food Economy","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/42416ce0\"></iframe>","width":"100%","height":180,"duration":4276,"description":"Join host Vinny Tafuro for a conversation with Holly McCann, co-founder and Core Steward of Blue Ridge Foodshed Commons, a public benefit company catalyzing a self-sustaining local food economy in Western North Carolina. Holly traces her path from Silicon Valley corporate attorney to regenerative systems designer, and explains why food is where you have to start when rebuilding an economy rooted in life rather than extraction. From the paradox of a region with 5,000 family farms that sources only 4% of its food locally, to a Perpetual Purpose Trust in development to protect the mission for generations, this episode explores what it looks like to design a regional food economy from the ground up.\nGuest Links\nBlue Ridge Foodshed Commons\nHolly McCann on LinkedIn\nRelated DEP Episode\nEP 12 John Feldman: Documenting Revolution, Scientific Paradigm Shifts\nBooks Mentioned\nRegenerative Economics: Revolutionary Thinking for a World in Crisis — John Fullerton (2025)\nBioregional Financing Facilities: Reimagining Finance to Regenerate Our Planet — Samantha Power & Leon Seefeld, The BioFi Project (2024) — also available free at biofi.earth\nThe Local Food Revolution: How Humanity Will Feed Itself in Uncertain Times — Michael Brownlee (2016)\nOrganizations & Resources Mentioned\nThe BioFi Project\nCapital Institute (John Fullerton)\nFoodshed Cultivator venture studio — launching June 17, 2026","thumbnail_url":"https://img.transistorcdn.com/P3wg-xEkpRvkpDT15uNl06Lyxqq441lxmltvmKML17Q/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xODll/MmJhYWIwMGZhNGRl/ODI0NjVlMDg2YjE0/ZDI0My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}