{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 144: Centering Women Of Color In The Outdoors with Color Outside Founder Nailah Blades Wylie","html":"","width":"100%","height":180,"duration":2252,"description":"\nThe Nitty Gritty\n\n* Why moving to Salt Lake City from San Diego inspired Nailah to start Color Outside — and how the free meetup transformed into the company it is today\n* How Nailah budgets, markets, and plans retreats — and why she hosts them in places that you wouldn’t normally take a vacation\n* How she uses private Facebook groups to connect with her people right away, plus her approach to sharing and posting content within it\n* What’s included in every retreat–including renting out an entire home, hiring a private chef and a photographer, offering unique activities, and more–plus, the pricing strategy Nailah uses to calculate costs–including profit\n\nAs a new mom and a newcomer to Salt Lake City by way of San Diego, Nailah Blades Wylie sought community and adventure to reconnect with herself. That’s why she founded Color Outside, a meetup-turned-travel company for women of color who are ready to create unapologetic, joy-filled lives through outdoor adventure.\nIn today’s conversation, Nailah shares how she budgets, markets, and plans the retreats and what’s so important about getting out into the wild. If you’ve ever considered running retreats or live events as the core offering of your business model, this is an episode not to miss.\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\nThe evolution of Color Outside from a free meetup to an adventure company\n“I realized that hiking, exploring, kayaking and being out in the wild helped me to really reconnect with that part of myself that I was missing. My mind stopped racing. I was able to think through things more. I got a broader perspective on what was going on in my life… and I thought: other women need this.” — Nailah Blades Wylie\nAs a new mom and a new resident of Salt Lake City, Utah, Nailah felt disconnected from herself — and from a community. She craved getting into nature and she needed to be around other women going through the same thing.\nInitially,...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}