{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"IAMCP Profiles in Partnership","title":"How Microsoft Partners Can Grow Faster with Business Central, AI, and P2P Collaboration","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/42cc29f0\"></iframe>","width":"100%","height":180,"duration":1945,"description":"The Microsoft partner ecosystem is entering a new phase of growth driven by Business Applications, AI deployment, and deeper partner collaboration.In this episode of IAMCP Profiles in Partnership, Anthony Carrano and Rudy Rodriguez sit down with Rick McCutcheon, Microsoft MVP and host of Partner Talks, to discuss what he’s seeing across 300+ conversations with Microsoft partners.They explore why Business Central adoption is accelerating, how AI will reshape SMB consulting, and why partner-to-partner collaboration (P2P) is becoming the most important growth strategy for Microsoft partners heading into 2026.Top 5 Intriguing Takeaways for IAMCP Partners1. Business Applications Are Exploding in the SMB MarketMicrosoft Business Central is rapidly growing, driven by migrations from NAV, GP, and QuickBooks Enterprise customers.2. The Microsoft Partner Model Is ConvergingTraditional silos between MSPs, BizApps partners, and ISVs are disappearing, creating more collaborative delivery models.3. AI Adoption Depends on Data ReadinessThe biggest blocker to AI success is poor data structure and disconnected systems across CRM, ERP, and marketing platforms.4. ERP Implementations Are Becoming EcosystemsA modern ERP deployment often includes 5–10 integrated ISV solutions, creating much larger consulting opportunities.5. Partner-to-Partner Collaboration Drives GrowthSuccessful partners build long-term trusted collaborations, not one-off alliances, to expand capabilities and revenue.Guests:Rick McCutcheon, MVP Host of PartnerTalks (PartnerTalks | Website), and Partner Thought Leader Development at MSDynamics World | WebsiteLinkedIn: Rick McCutcheonHost:Anthony Carrano, Managing Partner at Dunamis MarketingLinkedIn: Anthony CarranoCompany: Dunamis Marketing | WebsiteRudy RodriguezLinkedIn: Rudy RodriguezManaging Partner at Dunamis MarketingCompany: Dunamis Marketing | WebsiteInternational Association of Microsoft Channel Partners: IAMCP | WebsiteNotable Quotes:“Business Central in...","thumbnail_url":"https://img.transistorcdn.com/J693CxsoBmFiqXGCBe9r3TqidF81nN99fr2jBDn3JFk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yYmE0/MDAyNDJmNGE0ZGY1/YzFhMmFiMWY0YmNl/NjBmMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}