{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecomm Breakthrough","title":"How to harness the power of programmatic advertising to drive massive results with Will Haire","html":"","width":"100%","height":180,"duration":3310,"description":"Will is the Co-Founder and CEO of BellaVix. He has a decade of experience working in eCommerce. He has experience working with Seller Central, Vendor Central, Amazon Advertising Platform, and DSP. BellaVix works with established consumer brands and private label sellers in the strategic planning, implementation, and execution of their business plans for products across Amazon and other 3rd party marketplaces. His portfolio includes brands like Insta Pot, Pyrex, Wilton, Think Baby and Outward Hound,  Highlight Bullets> Here’s a glimpse of what you would learn…. Will Haire's career in digital marketing, focusing on SEO, Google ads, and transitioning to AmazonSpecific case studies, including marketing strategies for a supplement brand targeting an older demographicTactics for growing subscribe and save subscribers, including the use of images in the product detail page, A+ content, and storefrontEffectiveness of using programmatic advertising, particularly for supplement and beauty productsStrategies employed by a large enterprise brand, including extensive advertising across various channels, PR exposure, and participation in events like Prime DayAddressing high return rates for a pet leash brand and a maternity wear brand, including tactics to reduce return ratesActionable insights and strategies for brands to optimize their advertising, leverage PR exposure, diversify sales channels, and address return rate challengesIn this episode of the Ecomm Breakthrough podcast, Josh Hadley interviews Will Haire from BellaVix. Will shares his digital marketing background and the growth of his agency. He delves into case studies, revealing strategies for targeting demographics, managing PPC, and utilizing programmatic advertising for audience building. Will also advises on the benefits of programmatic advertising, the significance of PR, and diversifying sales channels. Additionally, he offers solutions for reducing return rates by improving customer education through product...","thumbnail_url":"https://img.transistorcdn.com/rDugftpwArDFD3SFw7DwwtqqafzCU6Q6Bj5ulQ4oR64/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwMjAyLzE3MDkw/Nzc0NzctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}