{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"The Value of First-party Data for New Customer Targeting and Acquisition with Adworthy’s Scott Ellis","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4313278a\"></iframe>","width":"100%","height":180,"duration":2031,"description":"This episode, Adworthy’s President of Agency Operations, and COO & SVP Scott Ellis talks about what it really means to be data-driven, when you should go against what the data says, and the value of using first-party data for new customer targeting and acquisition.","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}