{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Product Growth Stories","title":"How to Start a Consulting Business That CEOs Actually Want to Buy From","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/43287b8b\"></iframe>","width":"100%","height":180,"duration":1269,"description":"How to Start a Consulting Business That CEOs Actually Want to Buy From\n\nMost B2B SaaS founders hire their first sales rep 12-18 months too late. Here's how to scale outbound sales B2B SaaS from founder-led to a repeatable team process.\n\nFeaturing Craig Hanson, CEO of NiceJob — who built a predictable $10M ARR sales machine after struggling with inconsistent founder-led sales for years.\n\nCraig walks through the exact transition from doing all sales himself to building a structured outbound process that generates 40+ qualified demos per month. He shares the hiring framework that helped him find A-player sales reps, the compensation structure that drives results without burning cash, and why most founders wait too long to systematize their sales approach.\n\n🎯 The 3 signs it's time to hire your first sales rep\n📞 Outbound process generating 40+ qualified demos monthly\n💰 Sales comp structure that motivates without killing margins\n🔄 How to document your founder-led sales process before hiring\n📈 From $2M to $10M ARR with a 4-person sales team\n\n⏱️ 00:00 Why Craig waited too long to hire sales help\n04:30 The framework for hiring your first sales rep\n09:15 Building an outbound process that actually works\n15:20 Compensation structure that drives real results\n21:45 Scaling from 1 to 4 sales reps without chaos\n26:10 What he'd do differently knowing what he knows now\n\n🔥 Ready to add $1M in new revenue to your B2B company this year?\nApply to Scale 👉 https://www.rapidproductgrowth.com\n\n🔗 Website: https://www.rapidproductgrowth.com\n🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/\n🔗 NiceJob: https://www.nicejob.com\n\n#B2BSales #SaaS #OutboundSales #RapidProductGrowth #SalesTeam","thumbnail_url":"https://img.transistorcdn.com/X4IT14P2xMDfcTDbs7hsQIK9BMr3b8jaJAuqZx6l-bo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZmU0/OWYxNGQxM2EzNTA3/YmFiMzNiNDBjM2Qw/YTU1Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}