{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Why Didn't I Think of That?","title":"Bas Korsten: The Art of the Impossible Idea","html":"","width":"100%","height":180,"duration":2558,"description":"Fearless Creativity, T-Rex Handbags, & AI Innovation\nHow do you convince a client to make a handbag out of lab-grown T-Rex DNA? And more importantly, how do you even come up with the idea in the first place?\nIn this episode of Why Didn't I Think of That?, hosts Rick Brown, Jeremy Lens, and Tim Voet sit down with a true industry visionary: Bas Korsten, Global Chief Creative Officer of Innovation and EMEA CCO at VML. Bas has built a legendary career by turning the impossible into reality. From using AI to paint The Next Rembrandt to creating the viral Mammoth Meatball, his work consistently blurs the lines between technology, biology, and world-class storytelling.\nNow, Bas is making global headlines again with his newest project: the world's first lab-grown T-Rex leather handbag – a project that just took home four Lions at Cannes. Bas takes us inside his creative process to explain the art of the impossible idea, why the future of innovation might just be prehistoric, and how to sell wildly ambitious concepts to the most skeptical clients.\nLater in the episode, the hosts dive into a roundtable discussion about the evolving role of AI in the agency world, exploring the realities of voice cloning and how generative AI is empowering the next generation of creative talent.\nIn this episode, we cover:\nThe T-Rex Handbag: The incredible science behind using fossilized T-Rex collagen to grow dinosaur leather in a lab.\nThe AI Sparring Partner: How Bas uses custom AI agents (like VML's \"Creative Brain\") to push ideas further and inspire better creative work.\nThe Art of the Pitch: Why courage is a team sport, and the exact mindset and prototyping strategies you need to confidently sell massive ideas.\nNavigating AI Ethics: Thoughtfully approaching the boundaries of AI voice cloning and understanding how agencies can safely integrate this technology.\nThe New Junior Portfolio: How young, digital-native creatives and developers are utilizing AI tools like \"vibe coding\" to rapidly...","thumbnail_url":"https://img.transistorcdn.com/LJyjqzMsp1uCsXdWgXnN5zEGtYJeNfl1YXYFqnRq5nM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYjNj/Yjk2MjI4YTU3MjVi/ZjMwM2ZjYjkzODhh/Y2UwZi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}