{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[REPLAY] How to Address Your Customer's Most Serious Concerns & Improve Conversions","html":"","width":"100%","height":180,"duration":2805,"description":"Does your sales process line up with your buyer's journey?\nIn this episode, you'll learn why addressing your customer's concerns during the buying experience can reduce friction and boost conversions.\nTune in as I chat with Barron Caster, the Director of Growth at Rev. He reveals the methods his team used to triple Rev's conversion rates over the last three years—and how you can become a better marketer by applying these principles to your business.\nTopics covered:\nWhy inexperienced marketers focus on selling the product features\nWhere to get started with identifying your customers’ concerns\nBarron’s favorite place to find out how to improve conversion rates\nWhat happens when you only focus on the leads who don’t convert\nThe surprising reason why you can’t rely on accurate tracking data\nExactly what type of questions you should ask customers over the phone\nHow to sort through your research data (and create a hypothesis)\nThe pros and cons of running A/B tests individually vs. group testing\nResources mentioned:\nRev.com\nHotjar\nMixpanel\nHiten Shah\nAntifragile: Things That Gain from Disorder\nScientific Advertising\nInfluence by Robert Cialdini\nHow to Win Friends & Influence People by Dale Carnegie\nbarron@rev.com\nHow to Convince People to Buy (Without Being Pushy)","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}