{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 228: Leveraging A FunnelHub...","html":"","width":"100%","height":180,"duration":1784,"description":"FunnelHub is kind of a new term, and it’s something that Mike and AJ Rivera are experts in.\n \nA funnel is not a website… but sometimes people still get confused...\n \nAbout a year ago, somebody reached out to me, and said, “Hey would you please take a look at our funnel it's not converting very well?”\n \nThey hired me to come in workout what was going on. I went to look at their funnel… I opened up all their URLs, and I immediately, off the bat, I could tell:\n \nThis is NOT a funnel. This is a website.\n \nWhen I told them they were like, “No no, no, no, no, no. This is one hundred percent a funnel.”\n \nI said: “No, one hundred percent, without a doubt, I swear on my life, this is NOT a funnel... because for starters, you’ve got exits all over the page.”\n \nA funnel is a funnel because there's only one way to progress. You either have to purchase or opt-in. If you can exit in any other way, besides the one way forward, that's NOT a funnel. That by definition is a website.\n \n They had exits in their headers all over the place.\nExits the middle.\nYou had to scroll down to the bottom to even opt into anything and move forward in the funnel they'd created.\nI was like,  “Guys!”\n \nSo we switched a few things up to make it a legitimate funnel, and just that one switch alone, BOOM!\n \nWHAT THE FUNNELHUB???\n \nThis is the 228th episode of Sales Funnel Radio, and it's funny to me that a lot of people still have no idea about EVERYTHING that I offer…\n \nAnd I get it…\n \nIt's for a lot of reasons:\n \n I've focused on building a lot of stuff and linking it together.\nThere have been little launch campaigns together to get noise around them.\nI've been working on fulfillment and systems for fulfillment.\nI've quietly launched some stuff to hyper-users just to see what would happen.\nOther stuff has made loud entrances with big old launch campaigns behind them.\n \n… there's a lot of moving pieces.\n \nHowever, there's gotta be a way to help everybody understand what it is you're selling at all...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}