{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dive: Foundations for C-Store Sales Associates","title":"HOLIDAY MERCHANDISING (THE SALES ASSOCIATE'S ROLE IN IMPULSE CAPTURE)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4363bd3e\"></iframe>","width":"100%","height":180,"duration":305,"description":"SHOW NOTES (DIVE VERSION)Episode Title: Holiday Merchandising: The Sales Associate's Role in Impulse Capture (Episode 114) Episode Description: \"You are a Sales Associate who is failing to leverage the highest-margin season of the year.\" In this episode of Dive, Mike Hernandez explains why Sales Associates must stop being \"stockers\" and start being \"impulse engineers\" to maximize the Nov/Dec profit rush.What You Will Learn:Visual-Trigger Mandate: How to stage the counter to turn every visual space into a purchase opportunity.Bundle-Recommendation Habit: Shifting from lazy upselling to helpful, seasonal solution-selling.Point-of-Sale Psychology: Why your enthusiasm and handling of seasonal inventory directly define the product's value to the customer.Impulse Engineering: Transforming your role from transaction processor to high-margin conversion specialist.Resources & Links:Download the Sales Associate’s Holiday Impulse Toolkit: Text the code word DIVE114 to 9 5 6 - 8 9 7 - 9 1 9 2.Get the Digital Interactive Version: Email the code word DIVE114 to admin@cstorecenter.com for a mobile-friendly toolkit.Recommended Listen: Survive: Episode 115.","thumbnail_url":"https://img.transistorcdn.com/zrZxScRcZFmn69MZIrXmmbPFetZsQRVzOB-QfZwX7Nk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNDUy/YTkzYmMxZWViMjRk/ODBlODViZjVjYTBh/MzNlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}