{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Finding balance: In-house Expertise & Outsourcing Design","html":"","width":"100%","height":180,"duration":1910,"description":"Dive into the fascinating world of legal marketing with Doug Bradley of Everest Legal Marketing as he shares his journey. From childhood hustles to creating a specialized agency serving law firms, discover the art of SEO, website design, and why sometimes, collaborating with competitors can lead to success.\n\nHere are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.\n\nChildhood hustles shape a future CEO\nBuilding an SEO-focused legal marketing agency\nSpecializing in law firm client needs\nThe pros and cons of befriending competitors\nFinding balance: in-house expertise & outsourcing design\n\nResources:\nEverest Legal Marketing\nDevNoodle\n\nConnect with Doug Bradley:\nLinkedIn\n\nConnect with our hosts:\nJosh Hoffman - LinkedIn\nAlex Garashchenko - LinkedIn\n\nQuotables:\n39:40 - And that's basically as a way to break the barrier for a client, client. You know, our clientele, lawyers, they tend to dive first to try and solve a problem and they usually just, how do I write a check and solve this problem? And they've been bitten by that. And part of our, part of our, our pitch is that if we suck, you can fire us after two or three months. If you think we're full of shit and we can't do anything, you can fire us and take all of our work to the next vendor\n13:20 - And the way that my agency is set up is you know when it when a request from a client comes in it go like we're usually getting them done same day especially if it's an easy request. We gotta be able to do the easy things fast because those are obviously the things that the client's asking for. So let's get those done quickly. And I found with a lot of agencies, especially larger ones, even, you know, it's like the old broken windows problem, eventually you get so large that it's hard to even solve just the tiniest of issues.\n16:54 - And to the first part, I think like unlike other industries, the agency world, especially the marketing agency world, can be friendly with each other even if...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}