{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Art of the Zag","title":"The Fiction Writer Who Built Silicon Valley's Favorite Newsletter | Mario Gabriele","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4383389a\"></iframe>","width":"100%","height":180,"duration":3097,"description":"\nHow does a fiction writer build one of the most influential tech publications on the planet – by publishing 15,000-word essays for an audience that everyone says has no time to read?\nMario Gabriele, founder of The Generalist (163K+ subscribers, $22/month), broke every conventional rule of media and won. In this episode, Joe and Shane sit down with Mario to steal the secrets behind his unlikely media empire – from his origin story as a VC associate writing fiction before work every morning, to his counterintuitive bet on depth over speed, to why he thinks it’s extremely good to quit things.\n\nGuest links: \nThe Generalist: https://www.generalist.com/ \nMario on X: https://twitter.com/mariogabriele \nMario on LinkedIn: https://www.linkedin.com/in/mariogabriele/\n(00:00) How long should a newsletter be? \n(03:47) Mario Gabriele joins the show \n(13:36) The origin story: “the right amount of delusional” \n(20:04) The under-competed part of the attention stack \n(28:07) Joe’s $70K bet on The Generalist \n(38:30) Illogical bets on depth: what’s actually worked \n(43:31) Can AI replace long-form writers? \n(49:22) “It’s extremely good to quit things”","thumbnail_url":"https://img.transistorcdn.com/DxU1zuf3cf1bHz7e18y3PLfFOXz1V6Waeu5mNTk6NmY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82NWRk/MjBhOTQ0NGEyZGI0/NDk2NmM0MGUwYjcw/NjVhNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}