{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Navigating the Wild World of NIL: Inside Athlete-Influencer Marketing","html":"","width":"100%","height":180,"duration":2545,"description":"Dive into the dynamic intersection of college sports and influencer campaigns as we chat with Brent Barkin, CEO of PlayBooked. Discover the ins and outs of utilizing athletes to amplify brand messages and learn the secrets to targeting the elusive 18-25 demographic. From pinpointing micro influencers to creating impactful marketing strategies, we're dissecting the playbook for modern brand engagement. Don't miss these game-time decisions in the marketing arena!\n\nHere are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.\n\nAthletes as authentic brand voices\nThe rise of NIL in college sports\nHarnessing micro-influencers at scale\nThe evolution of athlete marketing\nStrategies for targeting 18-25 year-olds\n\nResources:\nPlayBooked\nDevNoodle\n\nConnect with Brent Barkin:\nLinkedIn\n\nConnect with our hosts:\nJosh Hoffman - LinkedIn\nAlex Garashchenko - LinkedIn\n\nQuotables:\n35:15 - And it's my personal opinion that that aggregation of their following is infinitely better than paying an Uber influencer or paying somebody with 10 times the following and paying them 20 times the money to do the same thing. And I also personally believe that athletes have a unique value proposition because their voice is really felt to be authentic that if they talk about a product and if they back something just like the uniform they wear that it stands for something more than themselves. So it's that authenticity of their voice that that really enhances the message.\n43:11 - I think the worst thing that a marketing agency can do is pretend to be good at something they're not. I think it's dangerous and I think it's stupid. I would rather tell one of our clients that we're working with the brand or group and here's what we're doing. What a lot of them won't do is they won't tell you they're working with a third party. They'll just do it and then they'll just jack the rates up so their margin is the same. So it ends up being much more expensive. And I would say if it's...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}