{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2X eCommerce Podcast","title":"EP 37: 6 Steps to Help You Sell More over the Coming Holidays","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/43ab444f\"></iframe>","width":"100%","height":180,"duration":1478,"description":"How should you structure your marketing campaigns for the upcoming holiday selling season?\nOn this episode of the 2X eCommerce Podcast Show, I shed a 6 step framework to use to sell more this holiday season for:\n- Black friday - friday after thanksgiving\n- Super saturday - Panic Saturday is the last Saturday before Christmas\n- Cyber Monday or Green Monday - 2nd monday in December - best sales day in december according to eBay\n- Boxing Day - December 26th post christmas sales in the UK/Ireland\n\nThe six areas I expand upon in this episode are:\n1. Own mindshare\n2. Finalise or test discount offers\n3. Prep up for gifting\n4. Psychology - surprise and delight\n5. Gift centre - landing pages\n6. Email automation\n\nThis show is brought to you by 2X Consulting Ltd","thumbnail_url":"https://img.transistorcdn.com/6rfU37IUp0-QWXYKPd34Jy_W0ArNIQ3hAOszLOacSoM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwMTI5LzE2ODY5/NDE4MzgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}