{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 132: Choosing The B Corp Life with Buzz Food Truck Founder Michael Sirianni","html":"","width":"100%","height":180,"duration":2557,"description":"\nThe Nitty Gritty\n\n* Why Michael created Buzz, a rock-and-roll infused sandwich shop on wheels\n* How he infused his personal values into Buzz — and how those values extend into the culture of the company\n* Everything Michael learned from taking the B Impact Assessment\n* How becoming a B Corp positively impacts Buzz, its employees, and the community\n* What running a responsible business means to Michael\n\nToday on What Works, we welcome Michael Sirianni, owner of Buzz, a mobile rock-and-roll inspired sandwich shop serving the Lancaster, Pennsylvania community. But Buzz is about so much more than egg and cheese sandwiches: as a B Corp certified business, Michael runs his restaurant-on-wheels a bit differently than most.\nListen to the entire conversation with Michael to hear all the details on what B Corp certification is, why sustainability is an important foundation for running any business, and how the B Corp certification benefits Buzz, its employees, and the community.\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\nHow B Corp Certification aligns Michael’s company and personal values\n“I’m a firm believer that a company’s values need to drive and reflect what your customers, vendors, and employees value. In addition to that, those values should be rooted in kindness, fairness, and generosity.” — Michael Sirianni\nMost of us go into business because we see possibility for a better world — and we see how we can help make it so. That’s definitely true for Michael, who, after years working in the food industry, felt that his B Corp business matched his personal values. “I think that’s who I always saw myself as a leader in business,” Michael adds. “I could not be more happy that B Corp came along and now my personality matches my professional desire.” For him, making Buzz a B Corp certified business made it possible to make an even bigger impact than without it.\nWhat Michael learned from taking the B Corp Assessment...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}