{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2X eCommerce Podcast","title":"EP 56: Turning Customers to Advocates and Influencers (using Social media referral marketing) w/ AddShoppers' Chad Ledford","html":"","width":"100%","height":180,"duration":4441,"description":"Chad Ledford has founded and exited a successful ecommerce business and is a Co-Founder and COO at AddShoppers - a social media referral SaaS platform. He is a proven expert in digital marketing & Conversion Rate Optimisation (CRO). \nOn this episode, he talks us through how to turn your customers into advocates and then influencers. He also talks us through the key conversion types you should measure as metrics for your business:\n \ncookies > email > account registration > sale > advocates (referral) \n \n \n\n \nMessage from Our Sponsors:\nThis episode is brought to you by Remarkety.\nRemarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.\n \nTry Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.\n \nVisit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.","thumbnail_url":"https://img.transistorcdn.com/6rfU37IUp0-QWXYKPd34Jy_W0ArNIQ3hAOszLOacSoM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwMTI5LzE2ODY5/NDE4MzgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}