{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2X eCommerce Podcast","title":"EP 29: How Lean Ecommerce Startup: Lostmy.Name Sold ($15m) 600,000 Copies of a Personlised Childrens’ Story Book in 2 years","html":"","width":"100%","height":180,"duration":3757,"description":"Lost My Name (https://www.lostmy.name/) is a London based digital publishing and ecommerce start-up, that has sold close to 600,000 copies of a single personalised book titled: “The Little Boy/Girl Who Lost His/Her Name\" to 136 countries in just 3 years.\nThey had the highest ever valuation on Dragons Dens (for U.S. listeners, this is the UK equivalent of Shark Tank).\nThe have grown by a staggering 1,500% in a single Year.\nThey refer to their business as a ‘full-stack’ business - which is ‘vertically-integrated’ meaning that they create, manufacture, market and delivery their product direct to consumer.\nThe are a zero inventory company - meaning that every single book is uniquely printed on demand\nAnd they recently just completed a Series A round of funding and raised $9 million as a result.\nI spoke with Asi Sharabi, a co-founder/CEO and Depesh Mandalia Performance Marketing Lead about the phenomenal growth they have seen over the past 2 years.","thumbnail_url":"https://img.transistorcdn.com/6rfU37IUp0-QWXYKPd34Jy_W0ArNIQ3hAOszLOacSoM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwMTI5LzE2ODY5/NDE4MzgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}