{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#90 Buyer Series: Earth Fare with Mitch Orland","html":"","width":"100%","height":180,"duration":2986,"description":"This is the first episode in our new buyers series and today we’re joined by Mitch Orland, VP of Merchandising and Procurement at Earth Fare. Earth Fare is a health and wellness supermarket with 20 locations in 8 states in the Southeast US. Mitch has deep food industry experience including being a restaurant owner and former Executive Chef at Earth Fare, and he now manages a 15 person merchandising team at Earth Fare. Listen in as Mitch shares about: - How Earth Fare’s product submission process including category reviews - Best practices for engaging with buyers from email content to timing follow up - How brokers add value for buyers - Different models of distributing to Earth Fare from self-service to local distributors to UNFI - Best practices for promoting with Earth Fare, educating employees, and in-store demos - How and when a brand’s on-shelf performance is evaluated by the Earth Fare team - Industry trends - And more! And stay tuned at the end for a story from Startup CPG founder Daniel Scharff about recently getting into Earth Fare with Machu Picchu - and thanks for Mitch for that great idea - he wanted you all to also hear from a brand that recently worked with Earth Fare, which I found really helpful. This episode was sponsored by Social Nature. Go to business.socialnature.com. This episode was sponsored by Promomash + Crisp. Go to promomash.com/startupcpg. This episode was sponsored by IFT. Go to iftevent.org.","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}