{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside Outside Innovation","title":"Ep. 143 - Jon Katzenbach And Gretchen Anderson, co-authors of The Critical Few: Energize Your Company's Culture by Choosing What Really Matters","html":"","width":"100%","height":180,"duration":1153,"description":"Energize Your Company's Culture\nJon Katzenbach and Gretchen Anderson are co-authors of The Critical Few: Energize Your Company's Culture by Choosing What Really Matters. They spoke with Brian Ardinger, Inside Outside Innovation founder, about why culture is important for innovation and how to tap into the behaviors and emotions that can make a significant cultural impact. \n\n\nThe Critical Few\nTheir book, The Critical Few, looks at working within an organization and drawing on a company’s strengths, rather than looking at what’s not working. Lessons are written within the story of a fictional CEO, focused on a company’s culture. While there are many universal issues of culture, Jon and Gretchen recognize that all cultures are singular and unique and that people within the company impact that culture. \n\n\nTraits, Behaviors, and Emotional Connectors\nJon and Gretchen explain that we must identify what the cultural traits are within a company, behavior that is happening around those traits, and who the people are within the company that have their fingers on the pulse of the culture. These elements are the critical few areas that can impact culture. For example, within one large health care organization, the critical behavior was around collaboration. The company narrowed in on this behavior and found those employees doing it well. Once you understand what’s happening in culture, you can develop programs to address these areas. Ideas need to come from people doing the work. \n\n\nInnovation Needs to be as Unique as your Thumbprint\nCritical Few also refers to the traits that have emotional sources which clients can tap into to create critical behaviors. Behavior also depends on where it’s happening within the company. Focus in on a few behaviors. Follow these traits to a few specific emotions that the company can encourage. The company is reliant on specific people who have tapped into these particular emotions. When identifying cultural traits for companies that want to be...","thumbnail_url":"https://img.transistorcdn.com/tuy-Vu65TF9mUCcj2kyt--m9YHQFFUMJkxUQTl68g6A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc3ODcvMTY0ODU1/MTQ3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}