{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"CEO Podcast | The leaders shaping our world","title":"BRUNT Workwear Founder & CEO Eric Girouard - How Authentic Brands Win","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/444a57f0\"></iframe>","width":"100%","height":180,"duration":2359,"description":"Eric Girouard, Founder & CEO of BRUNT Workwear, joins Clint Betts for a conversation on entrepreneurship, branding, AI, e-commerce, and building one of America's fastest-growing workwear companies.\nFounded in 2020, BRUNT Workwear has become one of the most recognizable brands serving skilled tradespeople by doing something few companies have done well—building a brand that genuinely represents the people who keep America running. Eric shares how conversations with lifelong friends in the trades inspired a company that's redefining workwear through authenticity, community, and customer obsession.\nThe conversation explores brand building, AI, product development, leadership, e-commerce, and why listening to customers is the ultimate competitive advantage.\n00:00:00 - Introduction and Background of Eric and Brunt Workwear\n00:00:41 - Eric's Blue-Collar Roots and Early Entrepreneurial Ventures\n00:02:14 - Learning from Serial Entrepreneur Ben Fishman\n00:03:41 - The Genesis of Brunt Workwear\n00:05:06 - Building a Brand for Tradespeople\n00:06:08 - The Role of AI in Brunt Workwear\n00:10:03 - The Importance of Building a Brand\n00:14:28 - Community Building and Brand Building\n00:16:46 - The Process of Bringing a Product to Market\n00:21:36 - The State of E-commerce and Brunt's Success\n00:25:07 - A Day in the Life of Eric\n00:29:07 - Principles of Leadership\n00:33:57 - Trends in the Trade Industry and Macro Economy\n00:37:10 - The Importance of Giving and Taking Chances\n00:38:55 - Conclusion and Final Thoughts\nIf you're interested in entrepreneurship, branding, e-commerce, AI, consumer products, leadership, or building an enduring business, this conversation is packed with practical insights from one of today's most successful brand builders.\nSubscribe for more conversations with founders, CEOs, and leaders shaping the future of business and technology.","thumbnail_url":"https://img.transistorcdn.com/1dy8XILYZ5TplRivmnv0DoX_g7XXqFV5bS1REcb0pIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZDc3/ODAyODNkMmRmMDc5/MDQ3NWI5ZWEzZWFk/NTJhMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}