{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Responsive Lab Podcast","title":"EP 85: Using Data Quality to Unlock AI's Potential in Fundraising with Erin Stender","html":"","width":"100%","height":180,"duration":2308,"description":"In this episode of The Responsive Lab, Carly and Scott sit down with Erin Stender, CMO at Omatic. With nearly a decade at mission-driven tech companies like Classy and Neon One, Erin brings a unique perspective from both the technology side and the nonprofit board member lens. You'll hear about:* Why nonprofits feel both excitement and trepidation about AI, and how both responses are completely valid* How incomplete or inaccurate data creates costly missed opportunities, from major donors not receiving year-end appeals to lapsed donors getting acquisition-level messaging* Why your CRM serves as the beating heart of your tech ecosystem and how integrations make it more powerful* How to start cleaning up your data without feeling overwhelmed by beginning with one specific decision you're trying to make* Using AI to identify blind spots by asking what you don't know rather than just automating what you do know* Why the mindset shift around AI is often underestimated and how teams can adopt it togetherLinks from the episode:* Connect with Erin on LinkedIn: https://www.linkedin.com/in/erin-hall-stender-2644264/* Learn more about Omatic: https://omaticsoftware.com/Looking for technology that helps you build deeper donor relationships with less work from your team? Learn more at virtuous.org.","thumbnail_url":"https://img.transistorcdn.com/9t3bfqweCR8rSkvoPicYpS8W1jOkxFvlp0zgM-POMOY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MGY2/NmE4MGY4MzA1OGNl/ZmYxMzQzZDM5ZDA4/MmYxZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}