{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Think Fast Talk Smart: Communication Techniques","title":"271. Rethinks: The Key to Lasting Behavior Change","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/4463c123\"></iframe>","width":"100%","height":180,"duration":1183,"description":"The secret to building habits that stick.\n\nWhether you want to read more books or exercise more regularly, BJ Fogg has good news. “Habits are easier to form than most people think,” he says, “If you do it in the right way.”\n\nAs the founder and director of Stanford's Behavior Design Lab, Fogg has devoted much of his career to researching human psychology, motivation, and behavior. According to him, habit formation isn’t a product of simply doing something over and over again. “It's not a function of repetition,” he says, “it's a function of emotion.”\n\nAs Fogg discusses with host Matt Abrahams in this Rethinks episode of Think Fast, Talk Smart, bringing our behavior in line with our goals is easier than we think — we just have to know the emotional levers to pull.\n\nEpisode Reference Links:\nBJ Fogg \nFogg's Book: Tiny Habits\nConnect:\nPremium Signup >>>> Think Fast Talk Smart Premium\nEmail Questions & Feedback >>> hello@fastersmarter.io\nEpisode Transcripts >>> Think Fast Talk Smart Website\nNewsletter Signup + English Language Learning >>> FasterSmarter.io\nThink Fast Talk Smart >>> LinkedIn, Instagram, YouTube\nMatt Abrahams >>> LinkedIn\n\nChapters:","thumbnail_url":"https://img.transistorcdn.com/q5mdbH19uvLyzjcjXlHsPP-L-mMRkTxgiwJ9rXbXuEU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kMTFm/MzE2MzEwOTVhNTYy/YjVjYzBlYWJmZWJm/ZjM5ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}